SEO Glossar - Alle Begriffe im Überblick

A B C D E F G H I J K L M N O Q R S T U V X Y Z

A

Above the fold

A/B-Testing

Affiliate Marketing
Attribution Model

Aufmerksamkeit

B

Backlink

Better Search Replace

Bounce Rate (Absprungrate)
Buyer Persona

C

Call-to-Action (CTA)
Conversion Rate
Content Marketing

CPA

CPO

D

Display Advertising
Domain Authority (DA)
Data-Driven Marketing

E

Engagement Rate
E-Mail Marketing
Evergreen Content

F

Freebie

Funnel (Marketing-Trichter)
Frequency Capping
Featured Snippet

G

Google 

Google Ads

Google Maps

Google Analytics

Google MyBusiness

Growth Hacking

H

Heatmap
Headline (H1-H6)
Hyperlink

I

Influencer Marketing
Impression (Ad Impression)
Intent-Based Search

J

JavaScript Tracking
Journey Mapping
JSON-LD (Strukturierte Daten)

K

Keyword

Keyword-Density / Keyword-Dichte

Keyword-Planner

Klickrate (CTR)

Kundenlebenszeitwert (CLV / LTV)

L

Landingpage

Leads

Lead Magnet
Local SEO

M

Meta Description
Marketing Automation
Mobile SEO

N

Native Advertising

Newsletter
Nofollow-Link

Notebook LM

O

Organische Suche
Onpage-Optimierung
Outbound Marketing

P

Performance Marketing
Page Speed
Paid Traffic

Q

Quality Score (Google Ads)
Query (Suchanfrage)
Qualitative Leads

R

Rankingfaktor

Retargeting / Remarketing

ROI (Return on Investment)

ROAS (Return on Advertising Spent)

S

Sales

SEA 

SEO (Suchmaschinenoptimierung)

SERP (Search Engine Results Page)

Snippet

Social Media Marketing

Suchmaschinenmarketing

T

Targeting
Tracking Pixel
Traffic

U

Unique Visitor
URL-Struktur

User Experience (UX)

V

Value Proposition

Vertrauen

Virales Marketing

Voice Search Optimization

W

Web Analytics

Webseiten-Relaunch

White-Hat SEO

Wiedererkennungswert

WYSIWYG

Y

YouTube Ads
YMYL (Your Money Your Life – Google Kategorie)
Yield Management

Z

Zielgruppe
Zero-Click Search
Zeit-auf-Seite (Session Duration)